JUST DRINK IT (2025)

​​SD video, poster

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D.A.R.E. - Drug Abuse Resistance Education program was established in 1983.

In the mid 90s, D.A.R.E. & Coca-Cola created an ad campaign to discourage youth

from experimenting with cocaine while encouraging drinking Coke instead. 

Due to the highly suggestive visuals, the ads were banned from television and print. ​​​​​